The CLV Magazine
Measured takes on retention, buying cycles, and the money hiding in your order data.
Why your day-30 winback email is losing you money
The most common automation in e-commerce fires at the worst possible moment — for almost everyone.
4 min read
The three types of buying cycles — and why your ESP knows none of them
Consumption, habit, season. Three clocks, three flow architectures — and one calendar trying to serve them all.
5 min read
We audited a brand we manage. Here's the $40k we found.
The most honest case study we can publish: our own client, our own flows, and a leak worth up to $66,000 a year.
6 min read
Calendar flows vs. buying cycles: the mechanics of the CLV leak
The leak isn't one big hole. It's two small, systematic ones — and both are measurable from your order data.
5 min read
Why discounting repeat buyers destroys margin (with real numbers)
The most expensive email in your account is the one that gives 10% to someone already reaching for their wallet.
4 min read
Replenishment e-commerce: the email benchmark nobody measures
Open rates look great. Click rates look fine. And the one number that matters is missing from every dashboard.
5 min read